The Mazda partnership with SXSW required an experience to house event related content during multiple phases to share with fans and participants the onsite efforts and sponsored activities that occurred throughout the partnership and at the event.

Phase 1 redesign of Why Mazda section within mazdausa.com.

See Mazda Spirit page

I help identify meaningful and measurable changes that help provide insight into building effective experiences.

Exploring a better way of making vehicle payment calculations less intimidating by simplifying elements and organizing finance options.

User research conducted to create potential vehicle shopping journeys that can be used to inform experience development and design decisions to meet the needs of specific customers.

Petcha required help on many fronts. UX refinements in the SERP, user login/join flows and sponsored product integration. UI refinements were made within the global navigation and site wide modal windows. I also aided in implementing an experience that was consistent across mobile, tablet and desktop.

This was an iOS app UI design for Allergan's MyDrops eye care product. Patients using this product are able to track their therapy, access their prescription and related information regarding the product.

Designed and integrated optimized e-commerce experiences in content and key interaction points to convert and increase traffic. Ensured integrated campaigns stayed on brand and cohesive across all channels and devices.

See Glass Guide

Concept and designed integrated marketing campaigns for US and international audiences. Designed and tested site assets to optimize user experience and improve conversion.

Designed integrated marketing campaigns, Clif Bar Family Foundation identity, site UI, corporate collateral and sustainable marketing solutions.

Design and implement UI/UX improvements to improve user interaction. Implement user flow changes from user testing and collaborative reviews.